AtlantaWebs.com "Refocusing" efforts looks at the big picture by placing emphasis on SEO, Mobile, Dynamics and e-Commerce. The reasons: Search engines algorithms' are constantly changing and evolving. The competition between the major search engines is so fierce, it takes a hands-on approach to keep a website in the ranking. Mobile applications are a main stream of communication. There are approximately 285 million active mobile-broadband subscriptions in the U.S., that's about 91% of Americans. Web dynamics are improving daily. Web platforms, especially CMS platforms, are making dynamic websites more competitive and interactive. More Internet driven business, especially e-Commerce.

AtlantaWebs.com "Refocusing" efforts takes older websites and converts them into up-to-date, information-driven projects with an emphasis on building a high traffic website.

To produce a high traffic website is no easy matter and consists of many steps which are outlined here:

1. Produce an engaging website that enhances the look and feel of our clients' business
2. Ensure content is built based on keyword research to match content to what users are searching for
3. Ensure a dedicated down-level experience exists to enhance discoverability of content held in rich media
4. Ensure as much written content as possible is kept out of rich media and images
5. Produce deep, content rich pages
6. Set a schedule and produce new content frequently
7. Be sure content is unique
8. Use 301 redirects to transfer value to new pages when content is moved or retired
9. Use the tag to help engines understand which duplicated pages should be indexed and have value attributed to them
10. Use 404 error pages to help cleanse old pages from search engine indexes
11. Ensure content is laid out in a logical hierarchy
12. Ensure content is well linked to with internal links
13. Ensure a clean, keyword rich URL structure is in place
14. Ensure URLs contain no extraneous parameters where possible (sessions, tracking, etc.)
15. Create both HTML & XML sitemaps for humans and search crawlers respectively
16. Ensure JavaScript/Adobe Flash Player/rich media does not hide links from crawlers
17. Plan for incoming & outgoing links – plan how to encourage users to link to content
18. Create a plan to manage internal links ensuring the engines see deeper content
19. Create a social media plan to promote content via social spaces
20. Be sure to manage anchor text to help define content inside the site
21. Avoid buying links in an attempt to influence search rankings
22. Titles should be unique, relevant, and approximately 60 characters long
23. Descriptions should be unique, relevant, grammatically correct, and 160 or fewer characters
24. Must have only one title and description per page
25. Should have only one tag - content held in tag should be keyword rich tags should be available for all content-related images. They should contain content that explains the image and uses targeted keywords
26. Ensure the keyword targeted by your page appears within the actual content of the page
27. Use targeted keywords in anchor text when pointing links to other internal pages
28. Create XML sitemaps and upload them to the root
29. Ensure navigational structure can be accessed by search crawlers
30. Ensure a clean, keyword rich URL structure is in place
31. Create a robots.txt file and place at the root of my domain